BEYOND THE PRESS RELEASE

Today’s ecosystem of B2B technology partners is vast and growing, with specialties ranging from high-level revenue management to everyday passenger and guest experience and ancillary merchandising.

The airline industry — and the companies that depend on it — has a consumer problem, and it’s not going to solve itself. The 2017 Airline Industry Brief walks you through… The history of the problem why it’s at a boiling point how to turn things around right now with changes in culture and technology …

The ThinkInk Guide For Brand Marketers Loyalty program managers and marketers alike talk about the value of CRM data, but many of them are not supporting their claims with actionable insights. New findings show that CRM data can do a lot more for your brand and loyalty program than ever before. Download our useful guide …

The B2B Startup’s PR Toolkit Attention startup’s and early-stage companies…take advantage of our free resource with the 6 most important things you need to know when hiring a PR Agency or partner. For B2B tech companies, in particular, PR is more than just press releases and media pitches, it can be the main driver of revenue growth …

This edition of the ThinkInk Review is a collection of insights into issues and trends as well as “aha moments” and blog posts from 2015 that affect the technology industries we represent.

B2B PR is Different. Learn How to Think Differently. Public relations for business-to-business (B2B) purposes is vastly different than public relations for companies that sell products and services primarily to consumers (B2C). It requires specialized knowledge, deep industry connections, and a results-first mindset – focused more on driving business outcomes than on “winning” media exposure. …

How Airlines are Navigating Turbulence in Online Customer Acquisition For the last decade or so, airlines have had it rough. Shrinking margins, crowded skies, changing traveler preferences, and cutthroat competition for customer bookings have been huge challenges for executives across the industry… and 2016 won’t see those issues go away. When it comes to customer …