Why the Lag in Airlines and Mobile Innovation? My thoughts on

Mar 26, 2013

Mobile, mobile, mobile, mobile, mobile! Mobile seems to be mentioned in every other article and included in every marketing and customer engagement strategy – except when it comes to the airline industry. Mobile Marketer published my article yesterday about the economic potential that mobile technology has for airlines – even as the highly risk-averse industry seems to be fearful of incorporating these devices into every aspect of the passenger experience.

So, as the title of the column goes, why are airlines – which were truly cutting-edge during the Golden Age of commercial jets – so fearful of mobile innovation? Mostly, the current atmosphere of uncertainty in the commercial aviation industry is making airlines leery of implementing widespread tech changes if the ROI is hard to calculate.

But time – and consumers – won’t wait around: airlines should only look to how retailers and the hospitality industry are using mobile to drive engagement and revenues and take a lesson or ten from them. But that’s a topic for a future post….

In the meantime, you can read the entire article on Mobile Marketer here and I welcome your thoughts on airlines’ fear of mobile innovation in the comments section below.

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