Everyone knows the controversial story of how Facebook got started: one bullied sophomore, two rich Winklevoss twins, dorm room disputes and a basic social website platform that became key to social status on Harvard University grounds.
The result? A multi-billion-dollar-idea-turned-box-office-hit that quickly propelled that poor sophomore into Forbes’ “Youngest Billionaires” list. Today, Facebook is the social media tool we’re on from the moment we wake up to the moment we go to sleep. Its predictable natural progression = eventual world domination.
In a recent cover interview with Time Magazine, Facebook founder Mark Zuckerberg gave more insight into his goal of connecting everyone in the world to the internet. In what could be the defining moment of the second decade of his career (as if he needed to top Facebook, his first), the latest undertaking teaches us that Zuckerberg likes a challenge. In describing his Internet.org initiative, Mark claims his mission to wire the world is simply a product of passion and goodwill. It’s a sociological and business challenge, a humanitarian project and – following Coca Cola’s lead, which invested in countries before markets existed – another example of Zuckerberg’s forward-thinking motivation and business sense.
“Traditional businesses would view people using your service that you don’t make money from as a cost,” says Zuckerberg. “But even though there’s no clear path that we can see to where this is going to be a very profitable thing for us, I generally think if you do good things for people in the world, that comes back and you benefit from it over time.”
To Facebook (or rather, Zuckerberg) opponents – and even some supporters, including multi-millionaire and fellow computer genius Bill Gates – the latest endeavor is just another selfish ploy for Facebook’s expansion and financial growth. Despite criticisms, however, more than 1 billion members are active on the popular social media platform today. And given that these members use Facebook regularly to message friends, stalk ex-lovers, look up business information, network, stalk ex-lovers, plan events, keep in touch with familiar faces in other countries, check their news and, most importantly, stalk ex-lovers, the truth is evident: Facebook has become an integral part of our lives, whether we support world domination or not.
According to Zuckerberg, the platform’s future has only just begun. But before we adhere to his claims of global charity and good will, there’s one point left for us to consider – if and when Facebook does succeed in connecting everyone across the globe, Facebook will be the portal from which their connection starts and ends. And if that’s the case, Facebook won’t just use the internet; Facebook will BE the Internet.
Are we ready for Facebook Domination? Only time will tell.
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