The ThinkInk 2012 Review Has Arrived! Get Your Copy Now

Jan 17, 2013

It’s that time again… time for ThinkInk’s annual review of the year gone by as seen through the lens of PR professionals.


Every year has its ups and downs, its moments of jubilation and of terror. A year may pass quickly but a lot can happen in 52 weeks. 2012 certainly felt that way for us at ThinkInk!

Amidst all the news that hit our multiple screens, overflowing Twitter feeds and at times nonsensical  Facebook posts, making sense of what happened in our community and in our 24/7 news cycle proved challenging at the best of times.

This year’s review, called “Think Again,” aims to provide some fresh perspective on the scandals, trends and uproars that really got us thinking (and doing) in 2012. From loose lips to sinking ships, Think Again delves into:

  • Why it’s in poor taste for big brands – or any brands – like Gap and American Apparel to “bank” on a national disaster
  • The reasons why remembering the victims of 9/11 is (definitely) more important than educating TV viewers about Kris Jenner’s breast implants
  • How to avoid the plague of plagiarism that has a habit of impacting journalists and PR professionals
  • Why the US President’s slow-jamming ways on national television translated into a PR win for his camp and really made Obama the ‘POTUS with the mostest’
  • What happened when a cruise ship and the reputation of its parent company both sank in the Mediterranean Sea

Of course, not everyone will agree with the opinions expressed in our annual review, and that’s the whole point. If you feel strongly about any of our commentaries, we want to hear from you! And feel free to share Think Again with your friends and colleagues while taking care to attribute appropriate credit.

You can download the Think Again here

Thought you knew 2012?  Think again…

Happy reading from the ThinkInk team!

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