And, no, we’re not talking about cookie presses, juice presses or drill presses, but rather that staple of mechanical print writing that for oh, about the last five and ¾ centuries –iPads and other iOS devices aside— dominated the newspaper and communications industries and marked the dawn of our information age, version 1.0.
That was the heartening, (and perhaps stunning) conclusion in a recent article on The Daily, which profiled a Brooklyn “pressman” Dan Morris and his efforts through his business, The Arm letterpress, to help a now-niche industry prosper in decidedly digital times.
Considering that I recently wrote about the power of old school print and supported our cheers with data that suggests print media – in all formats – may have endured the worst of its circulation declines, I wanted to throw my support (and ThinkInk’s), albeit digital, to Mr. Morris’s work. His business, launched in 2005, offers Sunday DIY classes on the mechanical printing art while his own 1950s-era Vandercook presses, according to The Daily, pump out wedding invitations among other individualized requests.
Morris’s passion for print preserves our written heritage. From Gutenberg to Jobs, we all should offer a simple thank you.
Now start those presses!