Grow your margins with more strategic, impactful sales and marketing efforts

Even the smartest marketing and sales teams need outside help from time to time, and an experienced agency partner with industry-specific expertise can be a key asset in achieving business development objectives.

ThinkInk adapts to our clients’ marketing needs by providing custom support. For some clients, we lead strategy as a ‘de facto VP of Marketing’ by managing corporate rebrands, developing website concepts and designs, or driving campaign development. For others, we execute on day-to-day concerns such as managing social media accounts, creating marketing and sales collateral, updating website content, or deploying email campaigns.

We also work with our clients’ sales and business development teams to support everything from lead nurturing to drip campaigns, executive roundtables, introductory meetings with new prospects, case study creation, and the development of new tactics and strategies to drive revenue growth.

Our marketing and business development services can also include:

  • Association Relationship Management: We have close relationships with leading trade organizations in the industries we serve, which we leverage to help our clients win new business, boost exposure, and raise their industry profile.
  • Advertising: We help clients develop concepts and offer copywriting and design services to create compelling advertisements (print or online) and advertorials.
  • Web & Social Analytics: Monitoring and reporting on metrics related to site traffic, user acquisition, and engagement.
  • Design: Creating original graphics and other assets for print or online use.

B2B Marketing in 2016: 3 Smart Trends to Drive Results

By Madelyn Young Jan 25, 2016

Traditional thinking holds that lead generation and brand visibility are the primary, if not exclusive, goals of marketing for business-to-business (B2B) companies. Some B2B stakeholders see the tactics commonly deployed in the business-to-consumer (B2C) realm – social media, dynamic visual content, inbound marketing – as child’s play: Fun stuff that doesn’t rise to their unique …

Case Studies

PointsHound, a Case Study

GuestLogix, Inc., a Case Study

Fuel Rewards, a Case Study