Even the smartest marketing and sales teams need outside help from time to time, and an experienced agency partner with industry-specific expertise can be a key asset in achieving business development objectives.
ThinkInk adapts to our clients’ marketing needs by providing custom support. For some clients, we lead strategy as a ‘de facto VP of Marketing’ by managing corporate rebrands, developing website concepts and designs, or driving campaign development. For others, we execute on day-to-day concerns such as managing social media accounts, creating marketing and sales collateral, updating website content, or deploying email campaigns.
We also work with our clients’ sales and business development teams to support everything from lead nurturing to drip campaigns, executive roundtables, introductory meetings with new prospects, case study creation, and the development of new tactics and strategies to drive revenue growth.
Our marketing and business development services can also include:
Traditional thinking holds that lead generation and brand visibility are the primary, if not exclusive, goals of marketing for business-to-business (B2B) companies. Some B2B stakeholders see the tactics commonly deployed in the business-to-consumer (B2C) realm – social media, dynamic visual content, inbound marketing – as child’s play: Fun stuff that doesn’t rise to their unique …