ThinkInk understands the immense brand and financial value that being covered by an industry analyst can provide – with the potential to influence buyer behaviors and attract strategic partners.
Any comprehensive communications program should include engagement with prominent analysts and industry researchers. At ThinkInk, we maintain a network of analyst contacts from the top-tier firms that facilitate the research and market intelligence that can position any brand as an industry leader.
We leverage our analyst network to arrange briefings and vendor reviews, and to help our clients develop long-term analyst relationships – whether or not they are a client of the analyst firm.
Our analyst-related services help clients:
Even among highly experienced business executives and PR professionals, analyst relations can be a minefield of misunderstanding. Outsiders to “AR” often mistakenly believe that industry analysts are easily influenced – open to ‘playing favorites’ with vendors who do them favors – or worse, that they (or their employers) are pay-to-play resources giving their best ‘clients’ …