Reprinted from www.hospitalityandcateringnews.com
Since everyone and his sister is jumping on the social media bandwagon of late, I thought it would be a great idea to provide hotels with some insight as to what each social media site is best utilised for and how you can leverage each site to increase your occupancy and RevPAR. Over the next few months, I’ll be doing a series of posts on the various sites to give you the information you need to know to be successful in the ever-expanding social media marketplace.
First, an overview of the growth of the social media phenomenon:
As it is the most popular, let’s start with Facebook – www.facebook.com. As I mentioned, Facebook is the most used social media site in the UK; as of February 2010, there were 23,905,740 people in the UK using Facebook. Just over 51% of those users are female, and more than 50% of the total number is between the ages of 18-35 – although the numbers of people in older demographics are rising every day.
Facebook allows users to create and maintain friendships, document their lives and connect with brands that they care about. Hotels and hospitality companies should be using Facebook to create a community and develop a two-way conversation with their customers. The community should provide consumers with content and conversations that are relevant to their lives, to their mindsets and not just sales info. Remember social media in general, is more about creating relationships, developing consumer loyalty and brand awareness, rather than making direct sales. That doesn’t mean social media can’t generate sales over the long-term, however. It definitely can, but it takes time and commitment to the project, and over time increased brand awareness and improved customer perception of your product or service, will lead to an increase in sales.
So what makes Facebook stand out from the social media pack (aside from the huge number of active users)? Facebook has a multitude of tools that can be leveraged by companies: status updates, company pages, event pages, groups and more. Let’s examine each a little closer:
Hopefully this post has given you a better idea of how to leverage social media’s most popular site to generate awareness and business for your company. Of course, if you have any questions or would like more info about anything that you read in my posts, don’t hesitate to contact me at any time – email@example.com
And check back in two weeks for ideas and info about incorporating YouTube in your social media outreach. Happy Facebooking!
Jennifer Rodrigues, Visibility Specialist with ThinkInk and TravelInk’d, is a seasoned public relations professional with a passion for the hospitality industry, which is expressed in her role at ThinkInk’s travel division, TravelInk’d. At TravelInk’d, she is responsible for developing cost-effective and creative public relations and marketing strategies for clients in the travel and tourism, hospitality, airline, lodging, cruise and meeting/event sectors. For more information on TravelInk’d, please visit www.travelinkd.com or contact Jennifer at firstname.lastname@example.org