When packing for the next travel adventure, three things are must-haves: clothes, a toothbrush, and most importantly, mobile devices. Today’s travelers are using smartphone apps and browsers before, during and after their journeys to check in for flights, find taxis, plot a route from the car rental center to the hotel and other travel tasks. Innovators like the QR code generator, uQR.me, are capitalizing on mobile technology to make travel even easier.
Most recently, the Belgian city of Antwerp implemented uQR.me QR codes in city transit systems, enabling passengers to scan for up-to-the-minute, real-time information on arrival and departure times, train routes and other critical trip details simply by swiping their smartphones. Embraced by more than 5,000 documented travelers during the first weeks of deployment, code usage has grown tenfold; spurring the implementation of the technology in neighboring Belgian provinces, like Flanders.
A testament to the advancement of mobile technology, uQR.me is just one of many companies capitalizing on the popularity of mobile technology. One smartphone app, Appi Holidays, for example, lets travelers describe a perfect vacation by entering a range of criteria and scouring through packaged tours from both well-known and independent travel companies. In its annual IT Trends Survey, SITA predicts that mobile apps will be a dominant sales channel in the travel industry by 2015.
Mobile upgrades like these are proof of the critical roles that mobile devices play in everyday life, especially when we travel. According to a recent eMarketer report, 2015 will see a major jump in mobile bookings, with nearly 50% of digital travel researchers choosing to use their mobile devices over a laptop or desktop computer
But what makes smartphones and travel go hand-in-hand? In a word, convenience. For consumers, mobile devices have become second nature and easily accessible. In turn, they eliminate the need for bulky computers and costly, antiquated technology and tracking systems, saving travel brands considerable amounts of capital.
Today more than ever, technology continues enhance quality of life. And given that experts have how found a way to implant NFC chips in the human hand, enabling us to open our own hotel rooms simply by waving our fingers, what possibly could come next?
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