Yesterday’s AdAge talks about recession sex even better than makeup sex.
Of course recession sex is better right now – it is the ultimate low-cost entertainment! This is cheap thrills at its finest. Throw in some low-cost additaments, like KY, and you have a cheap – and potentially hot – night in. For marketers, this is the 2009 version of cocooning – remember that ’90s trend where everyone supposedly refound their values and retreated to a homely life – until the lure of cheap credit and bigger homes lured them back out again?
Yes, this is a great time to be marketing at-home entertainment and personal, ahem, entertainment products – for 1, 2 or more players. Now then, who moved my KY…
BATAVIA, Ohio (AdAge.com) — The recession hasn’t taken any edge off the sexual-accessories trade and may well have helped: Data show that such things as his-and-hers lubricants and mass-market sexual-enhancement devices are producing fireworks in supermarket and drug-store aisles.
K-Y Intense is the first major mass-market female-arousal gel.
First-quarter sales of personal lubricants soared 32% to $41.2 million, according to Information Resources Inc., led almost entirely by continued strength from last year’s launch of Johnson & Johnson’s K-Y Yours & Mine his-and-hers lubricants. That was even before ads from Mother, New York, launched last month behind K-Y Intense, the first major mass-market female-arousal gel, which has gotten major end-aisle displays in such surprising places as Walmart stores this spring.
Read the rest of the story:http://adage.com/article?article_id=136788#comments