Retailers Twittering for shoppers

Apr 20, 2009

Whether on Facebook or Twitter, companies are getting friendly to lure your business.

Associated Press

Could a $10 coupon code buy your friendship?

It’s a proposition worth considering as more retailers dangle exclusive discounts and perks on social networking sites such as Facebook and Twitter, where people stay connected by posting frequent updates about what they’re doing.

You can also get the first word on special promotions, help resolving customer service disputes, or even friendly checkups on how you’re doing.

In one recent Twitter post, Kmart asks about a poster’s recent shopping trip: “Which [store] did you go to? Let me know about your trip!”

Not every company is involved in social networking and many are still figuring out how to best use the sites, but there’s no doubt more are getting into the act.

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