The Key Components of Successful Mobile Marketing Campaigns.
As more retail commerce across the globe shifts to the mobile environment, marketers are being presented with hard data and results to inform their mobile strategies, marketing investments and future campaigns.
Based on the results of mobile messaging campaigns conducted with OtherLevels clients during 2014 and early 2015, and buoyed by data from third-party providers about the growth of mobile marketing and mobile commerce within the retail sector, the following report illustrates the significant impact that mobile messaging frequency, recency, targeting, re-targeting, segmentation and personalization can have on the success of a mobile campaign.
Read the Full Report Here
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