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Monday Must Reads, Curated by the ThinkInk Editors

Mar 10, 2014

Like most PR professionals we’re knee-deep in newsfeeds, newsletters, media alerts, Twitter updates and about 52 emails coming in every other minute. But we do make the time to read up on what’s impacting our lives, our business – and our clients. Here are today’s top five picks:

1. The Blurred Lines of Native Advertising src.adapt.960.high.1394489115604

Crossing the lines of traditional advertising and into the so-called murky waters of public relations, media giants are stepping up their sponsored content a.k.a. native advertising game with the promise of increased revenues and deeper audience engagement. Will it work? (hint: our money is on yes).

2. Banking on Bitcoin, Did Newsweek Go Too Far?BT_bitcoin

We love the thinkers at Big Think and their question “Did Newsweek Go Too Far?” certainly got us thinking this morning. Our take is that the reborn Newsweek crew needed to pull off a MAJOR cover story to get their publication back onto the radar of mainstream news publication readers. As far as we’re concerned, all is fair in PR and news media. If a company, service or product is being discovered or used by a few or the masses, reporters can and will uncover all the information they need to write a story. Example: Dr. V’s Magical Putter published on Grantland in January. However, we think this discussion shouldn’t about sensitivity or whether or not a company or individual has the right to not be interviewed. This discussion should be about whether Newsweek’s reporters were misleading in “luring” their source and if they acted unethically. On the surface, it appears they met their objective of creating widespread awareness of the publication, almost overnight. But how they achieved that objective is what we really want to know. Here’s a link to the Newsweek article: http://mag.newsweek.com/2014/03/14/bitcoin-satoshi-nakamoto.html. Read it and tell us what you think. Does Satoshi Nakamoto have a right to anonymity in our mobile-device-frenzied-socially-connected world?

3. Trying to Stay Relevant, Assange Speaks @ SXSWAssange

Assange does “Bruce Willis” at SWSX. After bursting the bubble on state secrets and paving the way for the Edward Snowdons of the world, Julian was back this weekend via huge screen for the Austin event revelers. Does what Assange says matter and what legacy has he left us with? This is what we thought back in January, 2011. What do you think about Assange today?

4. SXSW, 26 Years Later Cory-Booker_Amanda-Stronza

Heather Gold said what we were thinking: “When you’re committed to things that change, you have to accept where they’re at. Not only was SXSW in its time the modern web’s version of the Algonquin Round Table or Patti Smith’s CBGB or whatever you want to call it, but it was our chance to be together in person. The web has changed. I don’t think you can re-create what SXSW was then entirely, because it was the beginning of not just the medium, but a new way of thinking about the world.” Amen

5. Facebook Friends & Cops: Meet the New Face of Corporate Social Responsibility The Facebook logo is pictured at the Facebook headquarters in Menlo Park

San Francisco’s Menlo Park and Bay Area residents are poo-pooing the move by Facebook to pay the salary of a local law enforcement officer. Salesforce.com and other tech behemoths are getting in on the act, too. We say “don’t look a gift horse in the mouth.” The State hardly has a stellar track record when it comes to financial management (see this 2012 report on the state’s financial failures – http://www.sfexaminer.com/sanfrancisco/sniffing-out-financial-failure-in-california-cities/Content?oid=2201669) and if they can’t afford to pay for essential social services, let those massively profitable companies who can. Welcome to the new CSR. You read it here first.

Check back tomorrow for our daily “must-reads” and our longer-form and original content covering the industries and topics we live and breathe at ThinkInk.

Ciao!

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