Mobile Apps + Sports Fans = Opportunities for All-Season Relationships and Revenue

Jan 5, 2015 / By THINKINK

Loyal hockey fans in Buffalo are a lot happier now that their hometown Sabres are giving Sabres Fan Advantage members more opportunities to earn rewards. The team’s mobile app helps fans save on merchandise, tickets, concessions and other fan experiences by letting them earn rewards from vendors at HarborCenter, the hockey team’s home, or by entering keywords during game broadcasts.

Source: Mobile Marketer

ThinkInk’s Vanessa Horwell, principal and chief strategy officer, provides her perspective on the app’s new capabilities in today’s Mobile Marketer’s article by Caitlyn Bohannan.

“Any time you can put a loyalty program and its functionality on a mobile device, you give your program members the ability to earn, track and redeem their rewards at any time,” said Vanessa Horwell, principal and chief strategy officer at ThinkInk Public Relations, Miami. “Loyalty programs in 2014 started to shift away from plastic, card-based programs toward the mobile environment, and we’ll no doubt see much more of that happening in 2015, including the incorporation of mobile payments, digital wallets and the like.”

Apps that feature the ability to earn multiple rewards, she points out, also give fans round-the-clock opportunities to maintain relationships with teams, and it helps teams and players keep fans engaged during the regular season and the off-season.

Read the entire article here.


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