Since founding ThinkInk in 2004, Vanessa Horwell has distinguished herself as an award-winning, results-driven business media strategist and global thought leader in B2B public relations and marketing. As Chief Strategy Officer of ThinkInk, Vanessa drives sales and marketing efforts and leads strategic direction and campaign development for our agency and our many international clients across the airline, mobile, loyalty, and payments industries.
Following an award-winning, two-decade career as a reporter and columnist (and several years as a business marketing consultant) Sue MacDonald joined the ThinkInk team as a leader, project manager, and strategist. As Content and Research Director, Sue applies her writing expertise and business savvy in service to ThinkInk’s clients – with a keen awareness of how well-researched, engaging content captures media attention.
As Creative Director, Jen Mandli drives all design-related projects for ThinkInk and its clients. An expert ‘visual marketer,’ Jen leads the development and creation of items ranging from handouts and sales brochures to infographics, whitepapers, and reports. Her specialty is working with tech startups to help them define their branding – and nailing their new logos on the first try!
Madeleine is a senior contributor at ThinkInk, helping to develop and execute profitable and effective business and marketing strategies for agency clients. Madeleine also actively contributes to complex content deliverables and projects. She has significant experience on the marketing and business development side of the house, giving our firm a unique view into the life of the client. She has extensive experience in web and mobile technology, including payment platforms, and has an MBA from UC Berkeley.
A decade of senior management experience in corporate marketing and customer relationship management roles for global companies has provided Lisa with an intrinsic understanding of the challenges that businesses face, enabling her to develop cutting-edge business and marketing strategies to help ThinkInk clients gain competitive advantage. Lisa's extensive background specializing in customer centricity solutions and loyalty & CRM program development provides valuable support to ThinkInk's loyalty clients across all aspects of their business strategy.
Jason is a business writer and content specialist with a strong liberal arts background who applies critical thinking, analysis and storytelling to business and marketing – specializing in B2B/Tech content. Jason loves the challenge of thinking through products and services, brands and industries and translating smart thinking into effective copy and engaging content.
European import Arno Glompner leverages his established network of global media and industry connections to support driving communication programs and business outcomes for ThinkInk clients. Arno has a long-term track record of influencing the influencers in Europe and all of The Americas, having worked in technology and business as a journalist, PR consultant and corporate spokesman alike. With his additional expertise in multiple vertical industries and collaborative team work for go to market campaigns, he can help ThinkInk's clients across all aspects in their line of business.
In complex industries, it can be difficult for B2B companies to convey how their solutions solve problems. Thanks to her years as an in-house content writer for B2B startups and enterprise software companies – as well as her editorial experience at a major newswire – Madelyn Young understands how to develop compelling content that helps companies drive traction through ‘corporate storytelling.’
NYC-based Emily Bowe spends her days integrating marketing and public relations techniques into effective business strategies, resulting in powerful brand campaigns and high-value media coverage for agency clients. As a Senior PR Strategist, Emily creates thought leadership programs to position B2B clients as industry experts while driving business outcomes through smart content marketing. With both an agency PR background and in-house marketing experience, Emily understands the need of our clients and offers strategic insights to ensure their business, sales, PR and marketing efforts align with their corporate brand identity.
Our resident finance and accounting guru, Elizabeth is responsible for all of ThinkInk's financial matters, including monthly close, payroll, financial reporting and analysis, budgeting, and internal controls. Elizabeth’s experience includes working as an auditor for several regional public accounting firms and playing instrumental accounting roles at various private companies.