Since founding ThinkInk in 2004, Vanessa Horwell has distinguished herself as an award-winning, results-driven business media strategist and global thought leader in B2B public relations and marketing. As Chief Strategy Officer of ThinkInk, Vanessa drives sales and marketing efforts and leads strategic direction and campaign development for our agency and our many international clients across the airline, mobile, loyalty, and payments industries.
Following an award-winning, two-decade career as a reporter and columnist (and several years as a business marketing consultant) Sue MacDonald joined the ThinkInk team as a leader, project manager, and strategist. As Content and Research Director, Sue applies her writing expertise and business savvy in service to ThinkInk’s clients – with a keen awareness of how well-researched, engaging content captures media attention.
As Creative Director, Jen Mandli drives all design-related projects for ThinkInk and its clients. An expert ‘visual marketer,’ Jen leads the development and creation of items ranging from handouts and sales brochures to infographics, whitepapers, and reports. Her specialty is working with tech startups to help them define their branding – and nailing their new logos on the first try!
Madeleine is a senior contributor at ThinkInk, helping to develop and execute profitable and effective business and marketing strategies for agency clients. Madeleine also actively contributes to complex content deliverables and projects. She has significant experience on the marketing and business development side of the house, giving our firm a unique view into the life of the client. She has extensive experience in web and mobile technology, including payment platforms, and has an MBA from UC Berkeley.
New York-based Nikkia Griffin leverages her established network of PR connections – including reporters, influencers, and conference organizers – for the benefit of many ThinkInk clients, but analyst relations is her key specialization area. Nikkia has a long-term track record of earning clients top-tier slots in influential reports and maximizing the media value of their inclusion through smart pitches and targeted campaigns.
In addition to her skills in client services, Sara Leiter is a pro at helping ThinkInk’s clients craft smart marketing campaigns, win high-value press coverage, and pump maximum PR and business-development value from conference participation. Sara also leverages her deep media connections to land our clients top-tier placements for bylined articles and other original, sector-specific thought leadership content.
Patricia Nunez – an experienced PR and marketing professional with a vast network of reporters across print, web, radio, and television media – brings client services expertise and top-tier project management skills to her role at ThinkInk. With a specialized focus on loyalty and payments, Patricia is an ace at seizing timely PR opportunities that lead to high-impact press coverage and business results.
Business writer Phaedra Hise understands PR from both the client side and the media side: Not only is she a valued content specialist for ThinkInk, she’s also spent years on staff at Inc. Magazine, CNN Money, and other publications. Thanks to her time at LoyaltyOne, which runs the AIR MILES program, Phaedra also understands how to help loyalty companies drive long-term growth.
An expert public relations professional and trusted client services manager, Paolo Ramos understands how to help mobile solutions providers and other technology companies launch their products for maximum media visibility, lead generation, and customer acquisition. He also has a track record of earning mobile-focused companies the analyst exposure that helps them win new business and drive market adoption.
Our resident finance and accounting guru, Elizabeth is responsible for all of ThinkInk's financial matters, including monthly close, payroll, financial reporting and analysis, budgeting, and internal controls. Elizabeth’s experience includes working as an auditor for several regional public accounting firms and playing instrumental accounting roles at various private companies.
In complex industries, it can be difficult for B2B companies to convey how their solutions solve problems. Thanks to her years as an in-house content writer for B2B startups and enterprise software companies – as well as her editorial experience at a major newswire – Madelyn Young understands how to develop compelling content that helps companies drive traction through ‘corporate storytelling.’