Vanessa Horwell

Chief Strategy Officer

Expertise: Mobile, Airlines, Loyalty, Speaking Engagements & Conferences, Strategy Development & Advisory Services

Since founding ThinkInk in 2004, Vanessa Horwell has distinguished herself as an award-winning, results-driven business media strategist and global thought leader in B2B public relations and marketing. As Chief Strategy Officer of ThinkInk, Vanessa drives sales and marketing efforts and leads strategic direction and campaign development for our agency and our many international clients across the airline, mobile, loyalty, and payments industries.


Sue MacDonald

Content and Research Director

Expertise: Loyalty, Payments, Content Marketing, Strategy Development & Advisory Services

Following an award-winning, two-decade career as a reporter and columnist (and several years as a business marketing consultant) Sue MacDonald joined the ThinkInk team as a leader, project manager, and strategist. As Content and Research Director, Sue applies her writing expertise and business savvy in service to ThinkInk’s clients – with a keen awareness of how well-researched, engaging content captures media attention.


Jen Mandli

Creative Director

Expertise: Airlines, Mobile, Design, Content Marketing

As Creative Director, Jen Mandli drives all design-related projects for ThinkInk and its clients. An expert ‘visual marketer,’ Jen leads the development and creation of items ranging from handouts and sales brochures to infographics, whitepapers, and reports. Her specialty is working with tech startups to help them define their branding – and nailing their new logos on the first try!


Madeleine Funes

VP of Business Strategy

Expertise: Payments, Mobile, Content Marketing, Strategy Development & Advisory Services

Madeleine is a senior contributor at ThinkInk, helping to develop and execute profitable and effective business and marketing strategies for agency clients. Madeleine also actively contributes to complex content deliverables and projects. She has significant experience on the marketing and business development side of the house, giving our firm a unique view into the life of the client. She has extensive experience in web and mobile technology, including payment platforms, and has an MBA from UC Berkeley.


Nikkia Adolphe

Analyst and Media Relations Manager

Expertise: Travel & Hospitality, Payments, Industry Analyst Outreach, PR & Media Relations

Atlanta-based Nikkia Griffin leverages her established network of PR connections – including reporters, influencers, and conference organizers – for the benefit of many ThinkInk clients, but analyst relations is her key specialization area. Nikkia has a long-term track record of earning clients top-tier slots in influential reports and maximizing the media value of their inclusion through smart pitches and targeted campaigns.


Lisa Reid

Strategic Consultant and Loyalty Specialist

Expertise: Loyalty & CRM, Advertising & Marketing, Strategy Development, PR & Media Relations

A decade of senior management experience in corporate marketing and customer relationship management roles for global companies has provided Lisa with an intrinsic understanding of the challenges that businesses face, enabling her to develop cutting-edge business and marketing strategies to help ThinkInk clients gain competitive advantage. Lisa's extensive background specializing in customer centricity solutions and loyalty & CRM program development provides valuable support to ThinkInk's loyalty clients across all aspects of their business strategy.


Jason Cardona

Business Writer and Content Specialist

Expertise: Analysis, B2B, Technology, Copywriting, Content Marketing, Business Writing, Branding

Jason is a copywriter and content specialist with a strong liberal arts background who applies critical thinking, analysis and storytelling to business and marketing – specializing in B2B and technology content. Jason loves the challenge of thinking through products and services, brands and industries and translating smart thinking into effective copy and engaging content.


Madelyn Young

Senior B2B Content Writer

Expertise: Airlines, Payments, Content Marketing, Marketing & Business Development

In complex industries, it can be difficult for B2B companies to convey how their solutions solve problems. Thanks to her years as an in-house content writer for B2B startups and enterprise software companies – as well as her editorial experience at a major newswire – Madelyn Young understands how to develop compelling content that helps companies drive traction through ‘corporate storytelling.’


Phaedra Hise

B2B Content Specialist

Expertise: Loyalty, Advertising & Marketing, Content Marketing, Strategy Development & Advisory Services

Business writer Phaedra Hise understands PR from both the client side and the media side: Not only is she a valued content specialist for ThinkInk, she’s also spent years on staff at Inc. Magazine, CNN Money, and other publications. Thanks to her time at LoyaltyOne, which runs the AIR MILES program, Phaedra also understands how to help loyalty companies drive long-term growth.


Elizabeth Wynkoop


Expertise: Finance, Accounting

Our resident finance and accounting guru, Elizabeth is responsible for all of ThinkInk's financial matters, including monthly close, payroll, financial reporting and analysis, budgeting, and internal controls. Elizabeth’s experience includes working as an auditor for several regional public accounting firms and playing instrumental accounting roles at various private companies.