What this Year’s Presidential Election Should Teach You (for Your Next Speaking Engagement)

By Vanessa Horwell / Aug 18, 2016

The American public has been on a wild ride over the course of this Presidential election cycle – although I predict the most exciting (and shocking) events are still to come before Election Day on November 8. As the huge field of presidential candidates was whittled down to two contenders, we’ve seen a lot of talking …

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Mobile App vs. Mobile Web: Which is More Important for Your Business?

By Sue MacDonald / Aug 17, 2016

By the close of 2015, the amount of time adults spent consuming digital media on mobile devices had significantly surpassed desktop time: 51 percent of total digital media time today is spent via mobile compared to 42 percent via desktop. With smartphone use expanding exponentially, plenty of experts have been sounding the death knell of …

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3 Reasons Airlines are Facing ‘Revenue Turbulence’

By Vanessa Horwell / Aug 12, 2016

The airline industry will always be a mainstay of the global economy, but it’s fallen on tougher times than expected 2016. Many believed that falling fuel prices and rising economic tides would make this a banner year for the airline sector, but that’s hardly been the case: Shares of all major U.S. airlines were in …

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Can Account Based Marketing Help Your B2B Business?

By Sue MacDonald / Aug 5, 2016

Converting potential buyers is the goal of every B2B business outfit, but there are a wealth of sales and marketing approaches companies use to do that. The latest buzzworthy biz-dev strategy is ABM, or account based marketing – which is attracting increased attention following the announcement earlier this summer that Marketo, a leading automation platform, …

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Rethinking ‘Lean’ Thinking: 3 Alternative Approaches to Startup Strategy

By Vanessa Horwell / Aug 2, 2016

For many stakeholders in the early-stage technology space – spanning from founders to investors to developers – the lean startup methodology is prized as the ideal approach to launching and growing a new enterprise. Debuted in 2008 by prolific entrepreneur Eric Ries, ‘lean’ thinking differentiates from traditional business strategy by prioritizing “experimentation over elaborate planning, …

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Man using smartphone in airplane.

Unpacking the Latest Trends in Traveler Spending

By Nikkia Adolphe / Jul 26, 2016

In the years since the Great Recession, travel is one U.S. sector that has benefited tremendously from the economic bounce-back. According to Piper Jaffray data, overall growth in travel as averaged 7.6 percent since 2010 – a strong figure compared to just 3.7 percent GDP growth and 4.2 percent wage growth. But the travel industry’s …

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various content mediums coming out of a mobile phone

Using Content Marketing as a Conversation (not a Commercial)

By Madelyn Young / Jul 22, 2016

Content marketing sits at the intersection of advertising and editorial – and lately there are more terms than ever being used to describe it, from “native advertising” to “branded content” and more. Yet putting the most specific approaches aside, all content marketing is designed to do one thing: communicate a message between a brand and …

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woman holding credit card at computer

How Banks Can Accelerate the Momentum of Mobile Banking

By Vanessa Horwell / Jul 19, 2016

Consumer adoption of mobile banking technology has reached new heights this year, with a recent Federal Reserve survey showing that 53 percent of U.S. smartphone owners used mobile banking in 2015. But that total is just 3 percentage points higher than the 50 percent reported by the Fed 2012. Even worse, some industry analysts say …

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Why Airlines Are Boosting Their Investment in Cybersecurity

By Vanessa Horwell / Jul 14, 2016

As one of the globe’s most highly regulated industries, the aviation sector is widely admired for its safety record when it comes to the stipulations placed on its aircraft, passenger accommodations, and security protocols – especially since September 11, 2011. But when it comes to travelers’ digital safety, strict security procedures have been few and …

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With Big Issues Facing Adtech, Here’s How the Industry Can Adapt

By Madelyn Young / Jul 13, 2016

The advertising technology market is shifting – and whether it’s thriving or stagnating is a matter of perspective: One on hand, the market is huge and poised for continued growth. On the other hand, VC investment activity is slowing. What gives? Adtech sits at an unfortunate influx point of a multi-industry evolution. Fueled by the …

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all the social media platform icons

Why the Next Era of B2B Social Will Span Well Beyond the Marketing Department

By Madelyn Young / Jul 7, 2016

Now that Microsoft has agreed to purchase LinkedIn, the world’s most popular professional networking platform, for a mammoth $26 billion sum, the business media is abuzz (once again) about the role and value social media can play in the next era of business. According to reports, Microsoft’s plans for LinkedIn – the largest-ever acquisition in …

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hook on a keyboard - hooking someone with a good storyline

5 Ways Investing in B2B PR Feeds an Audience’s Appetite

By Vanessa Horwell / Jul 5, 2016

By professionals both inside and outside the PR industry, public relations is often likened to fishing. In the comparison, PR reps are “fishermen” (or fisherwomen) using their clients’ storylines to “hook” journalists’ interest. As every fishing enthusiast understands, one can take to the water on a beautiful day with a trusty rod and the perfect …

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