Truth, Tale or Thirsting for Relevance? An Analysis of Blackberry’s Thorsten Heins’ Recent Words

By / May 2, 2013

Was it the gaffe of the week or greatness in disguise? That’s the question being debated in media circles following comments by Blackberry CEO Thorsten Heins earlier this week, when he declared that tablets are a poor business model and a technology whose obsolescence is fast approaching. Apparently, that fast-approaching period will be five years. …

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Engaging Multicultural Consumers through the Causes They Care About

By / Apr 30, 2013

I spend a lot of my time at ThinkInk producing content for a client of ours called Kula Causes. The tech startup has created an online platform where companies with loyalty programs can offer their customers and members the ability to convert any unused points, miles or other rewards into donations that go directly to …

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Winning the War of Words In Any Era: A PR Lesson From the Former Soviet Union

By / Apr 26, 2013

I love the discovery of something new, something unexpected. It doesn’t have to be profound. And usually, it’s the little things that excite me most. For instance, I love how when I order my breakfast empanadas they come wrapped, but unlabeled. Ham, cheese, chicken or beef? It’s always a surprise to see which one I …

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Are QR Codes Losing Their Magnetism? ThinkInk and iSIGN Sound off in Mobile Marketer

By / Apr 25, 2013

  Wait… QR codes still exist?! Yes, they do. And while they haven’t fallen off marketers’ radars just yet, their use has significantly declined over the past year. What was once seen as “the future” of mobile marketing now elicits some heavy eye-rolling whenever it’s brought up in a conversation. So, what happened to QR …

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Startup Climate Heats Up as Florida Gets Voted #1 State for Innovation

By / Apr 24, 2013

As Floridians, we know how to take a few knocks and roll with the punches – especially when many digs concern our hot, humid and hurricane-prone peninsula. It’s our birthright. Or, if you’re like the millions of us who’ve hailed from elsewhere, it’s a position you learn to adopt and quickly embrace. And, yes, we …

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TGIM! On Bombs, Blogs and Communication Blunders – What PR Lessons Have We Learned?

By / Apr 22, 2013

On behalf of all Americans, let me loudly and publicly declare: TGIM! While many Mondays are greeted with sluggish starts and long sighs on the way to the coffee machine, this Monday is different. Despite the above cathartic exclamation, for hundreds of thousands of Americans from New England to Texas, a new week begins yet …

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Fantastic Collaboration?! Maybe Giving Up the F-Word Would Have Been Easier Than Ditching the C-Word?

By / Apr 18, 2013

Ahh, C-words and F-words. What a lovely way to start a Thursday blog. But considering the disturbing news week with bombings, poisoned letters and a fertilizer plant explosion, perhaps it’s the perfect time to write a follow-up on these lovely gems of the English language. In February of this year, ThinkInk launched an experiment: could …

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Latinos Effecting Social Change through Social Media

By / Apr 17, 2013

Meet Alejandra. At 13, she crossed the US-Mexico border with her mother into a desert full of terrifying coyotes. By her own account, she felt like a criminal. An administrative error landed her in a 10th-grade classroom – rather than 8th grade, where she was supposed to be. Alejandra graduated with a 3.75 GPA and …

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Good, Great and Awful: Why Technology Can’t Deliver the Best Customer Experience Alone

By / Apr 16, 2013

“What was your experience like?” “Come experience the best of what we have!” “Tell us about your experience.” “Experience this!” Experiences. We have them all the time. We have great ones, lousy ones and every other kind in between. But experience is also subjective. My experience of one thing could be vastly different to yours, …

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Vanessa Horwell in Mobile Marketer: Is the iPhone becoming the new Blackberry?

By / Apr 15, 2013

The release of Apple’s iPhone5 was stale (to say the least) and proceeded to have some consumers flocking to the Android platform en masse, attracted by the powerful battery life and strong utility of phones like the Samsung Galaxy S3. With Apple’s stock taking a dive in during the last quarter and consumer opinion that …

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