Jumping From Journalism to PR: The Upside of the Dark Side

By / Jun 13, 2013

Does working in PR make me a kissing cousin to Darth Vader? After all, I used to be a reporter – I was one of the hundreds of casualties of the declining fortunes of The Miami Herald. I know the withering contempt with which some journalists view PR people – and the vitriol they reserve …

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“Closing the Impression-to-Redemption Loop”: Vanessa Horwell Shares Her Views

By / Jun 12, 2013

How can mobile marketers drive customer traffic all the way through to a conversion? According to ThinkInk’s Vanessa Horwell, the solution to the problem is twofold: Finding customers’ personal preferences within the profusion of Big Data Using that data to drive ROI – while respecting customers’ data privacy In “Closing the Impression-to-Redemption Loop,” Vanessa addresses …

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Public Relations to the Corporate Executive Rescue: Proving Our Worth in Innovative Ways

By Vanessa Horwell / Jun 10, 2013

A recent Booz & Company study finds that a company’s internal message is being lost and that business leaders are finding themselves worried over a variety of communication-related issues. Chief among them: 64% said they had too many conflicting priorities 54% do not believe their company strategy will lead to success 53% did not believe …

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Dunkin’ Donuts Brings Home the Bacon, Ditches Bun, Turns Heads and Stomachs

By / Jun 7, 2013

Sometimes the proof is in the pudding. Other times it’s in the doughnuts – and the fried eggs and bacon that will soon come in all its artery-clogging goodness on a sliced sugary rounded pastry. Mmmmmmm, hungry yet? That’s what the fast-food chain Dunkin’ Donuts is saying as it unveils its Glazed Donut Breakfast Sandwich. …

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Measuring a Measured PR Response: Disarming the “Pistol Pastry” Incident

By / Jun 6, 2013

  OK, we all know too many sweets can cause cavities and tummy aches, but the following “sweet tale” is ridiculous. In March of this year, 7-year-old Josh Welch, a second-grader at Park Elementary School in Brooklyn Park, Md., was suspended for two days after he nibbled his breakfast pastry (similar to a Pop-Tart) into …

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R.I.P. D.I.Y. P.R…Why Press Release Production is Harder Than You Think

By / Jun 5, 2013

  I’ve been seeing a growing number of articles questioning whether companies, particularly startups, should be saving money by acting as their own PR firms. It’s interesting to note, too, that many of these articles have been written by PR consultants and small-business coaches-cum-authors. Just saying… Dallas Mavericks owner, investment tycoon and Shark Tank star …

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Big Data Can Be a Mobile Marketer’s Best Friend

By / May 30, 2013

According to the Harvard Business Review, if we put 2.5 exabytes of data – as of last year the amount of data being generated daily – on paper, we would need 50 million file cabinets to store it all. Yes, that’s just one day’s worth of digital information. Even now, just a couple of years …

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Charles Ramsey & McDonald’s: Good PR Can Be Tricky to Navigate, Too

By / May 29, 2013

McDonald’s takes a lot of PR flak, and for good reason. The world’s largest fast food chain sells more low-cost high-fat sodium bombs – in the shape of Big Macs, Quarter Pounders, McRibs and Fries – to an unhealthy public than anyone else. Its Happy Meals, branded toys and advertising campaigns are designed to get …

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Loyalty in the Age of SoLoMo

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It’s possible that some long-established brands may look back with nostalgia at the days when nearly all loyalty programs were tied to a plastic card and it was fairly simple to inspire loyalty in customers just by giving them points for their purchases. It worked for a while. Eventually, though, technological advances – particularly Internet-connected …

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How Nonprofits Can Lose Donors through Lousy Customer Communications

By / May 28, 2013

I love little seals. And I am concerned about endangered sea lions, orcas and humpback whales. My view is that a healthy marine ecosystem equals a healthy planet – and we all want to live on a healthy planet. But when it comes to charitable giving, marine life has not been on the top of …

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The Spirit of Giving Lives on Every Day: Cause Marketing in Action

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Yesterday was Memorial Day in the United States, and Americans across the country crowded around streets for parades, met at the beach for barbeques and stopped to remember the people who sacrificed – and continue to sacrifice – their lives for the freedoms we so often take for granted. And in the spirit of American …

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Troubled Times in AdLand: Do Agency Layoffs Signal Industry Turbulence or Opportunity?

By / May 23, 2013

Less than a month after FleishmanHillard’s well-publicized (and pricey) rebranding – an effort to preempt massive changes in the communications industry by demonstrating transparency, nimbleness and multichannel marketing – it looks as if at least one canary in the proverbial coal mine has become woozy. Actually, make that two or three, depending on your math. …

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