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Loyalty in the Age of SoLoMo

By / May 29, 2013

It’s possible that some long-established brands may look back with nostalgia at the days when nearly all loyalty programs were tied to a plastic card and it was fairly simple to inspire loyalty in customers just by giving them points for their purchases. It worked for a while. Eventually, though, technological advances – particularly Internet-connected …

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How Nonprofits Can Lose Donors through Lousy Customer Communications

By / May 28, 2013

I love little seals. And I am concerned about endangered sea lions, orcas and humpback whales. My view is that a healthy marine ecosystem equals a healthy planet – and we all want to live on a healthy planet. But when it comes to charitable giving, marine life has not been on the top of …

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The Spirit of Giving Lives on Every Day: Cause Marketing in Action

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Yesterday was Memorial Day in the United States, and Americans across the country crowded around streets for parades, met at the beach for barbeques and stopped to remember the people who sacrificed – and continue to sacrifice – their lives for the freedoms we so often take for granted. And in the spirit of American …

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Troubled Times in AdLand: Do Agency Layoffs Signal Industry Turbulence or Opportunity?

By / May 23, 2013

Less than a month after FleishmanHillard’s well-publicized (and pricey) rebranding – an effort to preempt massive changes in the communications industry by demonstrating transparency, nimbleness and multichannel marketing – it looks as if at least one canary in the proverbial coal mine has become woozy. Actually, make that two or three, depending on your math. …

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Is Private Crowdfunding the Future of Public Project Financing?

By / May 20, 2013

What’s the first thing that comes to mind when you think about the Hudson River? Me? I think stretch of water separating Manhattan and New Jersey. I think river where Capt. Chesley Sullenberger safely landed a damaged US Airways plane in 2009. And I think polluted river. The water’s low quality must be why people …

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Nonprofits to the Rescue: Helping South Floridians Launch New Businesses

By / May 13, 2013

In April 2013, the US economy added 165,000 jobs while unemployment fell to 7.5%, the lowest it’s been since December 2008. February’s numbers were adjusted from 268,000 to 332,000 while the March numbers were also bumped up, from 88,000 to 138,000. So that’s great news, right? Hey, stock futures rose too! Yes, these numbers good …

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Unleashing Your Brand Advocate Weapon, Consumer-Generated PR

By / May 10, 2013

Every so often I read an article or blog post that cuts through the digital clutter and states something intuitive, but not entirely obvious. An article in The Next Web by Henriette Weber gave me my week’s “ah-ha” moment so kudos to her. Happy Friday! As a PR professional I speak (and write) frequently about …

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Can Technology Help Save a Deeply Troubled Education System?

By / May 9, 2013

I imagine that, at various points in history, there must have been concerned people arguing about how getting vellum, or ink, or pencils or loose-leaf paper into the hands of all students would be beneficial not just for the students, but for their communities and society as a whole. It may seem incredible to us …

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When Not to Hit Send: Takeaways from an Email-Turned-PR Lesson

By / May 8, 2013

It’s been called “the email read around the world”. And, thanks to viral videos, it’s also been re-enacted by at least two actors and certainly dozens of wannabes. For those late to the Greek Week party, last month Gawker published an email written by a member of the University of Maryland’s Delta Gamma Sorority executive …

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Let’s Play Spin the Irony: Fleshing out Fleishman’s PR Rebranding Logic

By / May 7, 2013

In the age of convergence, clarity and shorter copy – and ADD – it’s fitting that public relations heavyweight Fleishman-Hillard, formerly Fleishman, Hillard & Associates, has opted in its recent rebranding for an even shorter name: FleishmanHillard. Including spaces, the company’s character count is down by half in 67 years. It makes you wonder if …

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Why Coming “Out of the Closet” Still Matters (Even Though It Shouldn’t)

By / May 3, 2013

Yooohooo, Washington Wizards NBA Center Jason Collins is GAY! So what? Big deal! That was my first reaction to all the hoopla surrounding the star’s announcement as he became the first active player in one of the four major American professional team sports to say he’s gay. Really, who cares about people’s sexuality? Haven’t we …

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Truth, Tale or Thirsting for Relevance? An Analysis of Blackberry’s Thorsten Heins’ Recent Words

By / May 2, 2013

Was it the gaffe of the week or greatness in disguise? That’s the question being debated in media circles following comments by Blackberry CEO Thorsten Heins earlier this week, when he declared that tablets are a poor business model and a technology whose obsolescence is fast approaching. Apparently, that fast-approaching period will be five years. …

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