Unleashing Your Brand Advocate Weapon, Consumer-Generated PR

By / May 10, 2013

Every so often I read an article or blog post that cuts through the digital clutter and states something intuitive, but not entirely obvious. An article in The Next Web by Henriette Weber gave me my week’s “ah-ha” moment so kudos to her. Happy Friday! As a PR professional I speak (and write) frequently about …

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Can Technology Help Save a Deeply Troubled Education System?

By / May 9, 2013

I imagine that, at various points in history, there must have been concerned people arguing about how getting vellum, or ink, or pencils or loose-leaf paper into the hands of all students would be beneficial not just for the students, but for their communities and society as a whole. It may seem incredible to us …

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When Not to Hit Send: Takeaways from an Email-Turned-PR Lesson

By / May 8, 2013

It’s been called “the email read around the world”. And, thanks to viral videos, it’s also been re-enacted by at least two actors and certainly dozens of wannabes. For those late to the Greek Week party, last month Gawker published an email written by a member of the University of Maryland’s Delta Gamma Sorority executive …

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Let’s Play Spin the Irony: Fleshing out Fleishman’s PR Rebranding Logic

By / May 7, 2013

In the age of convergence, clarity and shorter copy – and ADD – it’s fitting that public relations heavyweight Fleishman-Hillard, formerly Fleishman, Hillard & Associates, has opted in its recent rebranding for an even shorter name: FleishmanHillard. Including spaces, the company’s character count is down by half in 67 years. It makes you wonder if …

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Why Coming “Out of the Closet” Still Matters (Even Though It Shouldn’t)

By / May 3, 2013

Yooohooo, Washington Wizards NBA Center Jason Collins is GAY! So what? Big deal! That was my first reaction to all the hoopla surrounding the star’s announcement as he became the first active player in one of the four major American professional team sports to say he’s gay. Really, who cares about people’s sexuality? Haven’t we …

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Truth, Tale or Thirsting for Relevance? An Analysis of Blackberry’s Thorsten Heins’ Recent Words

By / May 2, 2013

Was it the gaffe of the week or greatness in disguise? That’s the question being debated in media circles following comments by Blackberry CEO Thorsten Heins earlier this week, when he declared that tablets are a poor business model and a technology whose obsolescence is fast approaching. Apparently, that fast-approaching period will be five years. …

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Engaging Multicultural Consumers through the Causes They Care About

By / Apr 30, 2013

I spend a lot of my time at ThinkInk producing content for a client of ours called Kula Causes. The tech startup has created an online platform where companies with loyalty programs can offer their customers and members the ability to convert any unused points, miles or other rewards into donations that go directly to …

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Winning the War of Words In Any Era: A PR Lesson From the Former Soviet Union

By / Apr 26, 2013

I love the discovery of something new, something unexpected. It doesn’t have to be profound. And usually, it’s the little things that excite me most. For instance, I love how when I order my breakfast empanadas they come wrapped, but unlabeled. Ham, cheese, chicken or beef? It’s always a surprise to see which one I …

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Are QR Codes Losing Their Magnetism? ThinkInk and iSIGN Sound off in Mobile Marketer

By / Apr 25, 2013

  Wait… QR codes still exist?! Yes, they do. And while they haven’t fallen off marketers’ radars just yet, their use has significantly declined over the past year. What was once seen as “the future” of mobile marketing now elicits some heavy eye-rolling whenever it’s brought up in a conversation. So, what happened to QR …

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Startup Climate Heats Up as Florida Gets Voted #1 State for Innovation

By / Apr 24, 2013

As Floridians, we know how to take a few knocks and roll with the punches – especially when many digs concern our hot, humid and hurricane-prone peninsula. It’s our birthright. Or, if you’re like the millions of us who’ve hailed from elsewhere, it’s a position you learn to adopt and quickly embrace. And, yes, we …

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TGIM! On Bombs, Blogs and Communication Blunders – What PR Lessons Have We Learned?

By / Apr 22, 2013

On behalf of all Americans, let me loudly and publicly declare: TGIM! While many Mondays are greeted with sluggish starts and long sighs on the way to the coffee machine, this Monday is different. Despite the above cathartic exclamation, for hundreds of thousands of Americans from New England to Texas, a new week begins yet …

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Fantastic Collaboration?! Maybe Giving Up the F-Word Would Have Been Easier Than Ditching the C-Word?

By / Apr 18, 2013

Ahh, C-words and F-words. What a lovely way to start a Thursday blog. But considering the disturbing news week with bombings, poisoned letters and a fertilizer plant explosion, perhaps it’s the perfect time to write a follow-up on these lovely gems of the English language. In February of this year, ThinkInk launched an experiment: could …

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