Facebook data

ARE ADVERTISERS TOO PASSIVE AS FACEBOOK DATA ERRORS CONTINUE?

By Vanessa Horwell / Jan 3, 2017

Facebook repeatedly has corrected traffic data that it makes available to its advertisers. In its latest snafu, Facebook reported inaccurate user engagement figures. It appears that the number of people who shared or commented on a Facebook link exceeded the sum of shares, likes and comments for that link. That’s not supposed to happen. If …

Learn More

WHAT BELEAGUERED CAR RENTAL COMPANIES CAN TEACH US ABOUT LISTENING TO CUSTOMERS

By Vanessa Horwell / Dec 29, 2016

The New York Times reports that, in an increasing number of areas, “the Lyft and Uber experience for both business and leisure travelers is simply worlds better than turning to a rental car.” I can’t disagree with that. Uber’s ride-sharing service, barely five years old, is valued today at more than $60 billion. (Hertz, one …

Learn More
A New Shopping Experience

Reprogramming Consumers’ Shopping Behaviors, One Mobile App at a Time

By Vanessa Horwell / Dec 23, 2016

From the country that brought you 5-pound hamburgers, now this: Two apps that will make it even easier for shoppers to completely avoid tangible, physical interaction with a brand or human. And these two examples (explained in detail below) pale in comparison to what Amazon is doing with its new retail concept – Amazon Go – where …

Learn More

B2B Marketers Are Getting Smart(er) about Mobile’s ROI

By Vanessa Horwell / Dec 15, 2016

B2B marketers are shifting greater focus – and dollars – to the mobile channel.  And rightly so; Statista estimates that mobile commerce sales in the U.S. will double over the next three years, with market share likely to grow from 29% in 2016 to 44% in 2019. But how many marketers go to bed at …

Learn More

The Fintech Invasion May Be Coming Soon to a Bank Near You

By Vanessa Horwell / Dec 5, 2016

With major disruption happening across the financial services and payments sectors — especially as blockchain and Bitcoin gain more traction and visibility — financial technology (fintech) companies are set to make waves in the 2017 payments and finance markets. Fintechs have experienced significant growth this year, in terms of investment and the number of startups proliferating …

Learn More
Fake News

Fake Media: Navigating the Murky Waters of Fake News and How to Expose the Fraudsters

By Vanessa Horwell / Nov 24, 2016

Just how problematic is the recent rash of “fake news” appearing on social media – and in our daily “trusted” news source feeds? In a word – disturbing. We (media, journalism, digital marketing and the entire PR universe) are seeing only the surface of a deeper, underlying problem. Over the past few years, these nebulous …

Learn More

Ad Tech’s Mid-Life Crisis: What’s Next for Advertising Technology?

By Vanessa Horwell / Oct 14, 2016

The advertising technology (ad tech) market is shifting – and whether it’s thriving or stagnating is a matter of perspective. Some say the market is huge and poised for continued growth. Others note that VC investment is slowing. So which is it? Ad tech sits at an unfortunate inflection point of a multi-industry evolution. Fueled …

Learn More

The Retailing Loyalty Dilemma: How to Stay Connected With Customers Post-Purchase

By Sue MacDonald / Oct 5, 2016

When the president of eBay is quoted as saying “the wall between retail and e-tail is crumbling fast,” something is definitely going on in the e-commerce and retailing worlds. Spurred by consumers’ reliance on mobile devices, the boom in social media, and shoppers’ permanent fixation with deals, what used to be divisional issues between in-store …

Learn More
miami technology

Miami’s Technology Manifesto Part 3: Drive the Narrative & Turn Potential Into Reality

By Vanessa Horwell / Sep 28, 2016

In Public Relations, we talk a lot about “driving the narrative” – using media visibility to tell a brand’s story to the world. But it’s not yet time for “Miami Tech” to do any storytelling; we still have a lot of growing up to if we want to be taken seriously as a vital and …

Learn More

Public Relations vs. Social Media: Evolving Toward a Happy Medium

By Vanessa Horwell / Sep 26, 2016

The PR industry is not going anywhere, despite some predictions, and it is certainly not ceding its role to social media, writes Chief Strategy Officer Vanessa Horwell in today’s Mobile Marketer. Public relations and social media are different disciplines that require different skills and mindsets, even if the skills and practices overlap and co-exist. The …

Learn More
miami technology

Miami’s Technology Manifesto Part 2: Overcoming Miami’s “Puberty” Problem

By Vanessa Horwell / Sep 20, 2016

In a recent interview with the New Tropic, Israeli entrepreneur and investor Oren Simanian explained his perception of South Florida in advance of Startup Nation, an event funded by the Knight Foundation to enhance Miami’s civic engagement and profile as a technology-focused startup city. His description: “Miami is like an 18-year-old guy that has youth, has …

Learn More
miami technology

Miami’s Technology Manifesto Part 1: Why It’s Time to Prioritize More Than Our “Potential”

By Vanessa Horwell / Sep 16, 2016

Earlier this year, Miami played host to the Tomorrow Tour, an event series organized by Technical.ly and Comcast. Organizers visited a number of the country’s top, emerging technology hubs – including South Florida – to identify the problems, concerns, and specialties that are unique to each non-Silicon Valley region. With some exceptions, the organizers found …

Learn More