Loyalty and Ecommerce in the Amazon Century

Loyalty and Ecommerce in the Amazon Century

By Vanessa Horwell / Jun 20, 2018

The Apple Decade and the Amazon Century Ten years ago, Apple was the most important tech company in the world, riding a wave of successful products that began with the iPod in 2001 and reached its peak with the iPhone (2007) and iPad (2010). These were world-changing products, not only because they introduced innovative technology, …

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re Agencies Obsolete? Why Clients Need Less BS, More BD from Agencies

Are PR Agencies Obsolete? Why Clients Need Less BS, More BD from Agencies

By Vanessa Horwell / Jun 4, 2018

Note to the reader: This article has nothing to do with GDPR.  You’re welcome. With the recent (and controversial) departure of Sir Martin Sorrell, the ad agency world’s legendary figure, we’re in a deep intra-agency debate over the future of advertising, media and PR itself – which is one small, but important slice of what …

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Why passengers and passenger experience matter so much

Taking it Personal and Redefining the Airline Passenger Experience

By Vanessa Horwell / May 18, 2018

I had some positive validation while flying from Hamburg to Miami last month about why our travel technology clients are winning– because they put into practice for airlines what the airlines are unable to do for themselves. Anyone who flies regularly knows how disconnected and disorienting the entire travel experience can be – unexplained delays, …

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The B2B PR Agency Take: New Distribution Capability and the Future of Airline Retail

The B2B PR Agency Take: New Distribution Capability and the Future of Airline Retail

By Vanessa Horwell / May 3, 2018

One way for a PR and communications firm to “take the pulse” of a client’s industry is to follow the storylines – what are people talking about that they weren’t talking about before, and why now? We’re seeing this in the airline industry as New Distribution Capability (NDC) – an industry standard that has been …

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Facebook Scandal and The Challenge for Loyalty Marketers

Fear, Loathing and Leaving Facebook: The Challenge for Loyalty Marketers

By Vanessa Horwell / Apr 3, 2018

The recent Facebook scandal and breach of trust involving Cambridge Analytica seems to have disrupted the status quo in Silicon Valley. Even before this, we’ve been seeing more Big Tech execs hauled before the media and even Congress/Parliament to answer questions about the security and commercial uses of consumer data. Mark Zuckerberg appeared on CNN …

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Beyond the Hashtag? Bell Pottinger & What Happens After PR Firms Self-Destruct

By Vanessa Horwell / Mar 20, 2018

One of the biggest challenges for any PR firm is how to create or control a story but also keep business moving forward. In other words, it’s not just about getting media coverage and people’s attention. At its best, public relations helps set the agenda for public discussion and communication with the right audiences. At …

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Alexa, What’s Next? Amazon Echo and the Future of Retail

By Jason Cardona / Dec 22, 2017

This holiday season, one gift is sure to fill many stockings: Amazon’s Echo devices, powered by Alexa, the device’s voice-activated assistant. Last year, Echo was Amazon’s best-selling product during the holidays, with sales up 9X over the previous season. This year, millions of consumers will have Alexa’s help as they search for music, light their …

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Black Friday 2017: Why Loyalty Data Is Key to Sales, Clicks and Conversions

By Vanessa Horwell / Nov 21, 2017

The Black Friday sales bonanza is upon us once again. The annual shopping pilgrimage has come at last for retailers, marketers and shoppers across the US. As always, there are the incredible deals and doorbusters for everyone – or at the very least, for those shoppers brave enough to wade through their clogged inboxes and …

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Uber and Barclay credit card

Facebook on Wheels: Why the Uber/Barclays Co-Brand Card Is Big News

By Vanessa Horwell / Aug 8, 2017

Reports of Uber partnering with Barclays on a co-brand credit card surfaced last week, making Uber the first ridesharing company with its own financial services ‘product.’ The announcement comes on the heels of Lyft closing a $600M capital raise and a $7.5B valuation as it expands aggressively to new cities across the US. Uber’s co-brand …

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B2B News

The Strong Take by ThinkInk: B2B & Tech, the Newest News That Matters

By THINKINK / Aug 4, 2017

We live in interesting times. So much of the narrative today is about innovation and disruption, huge shifts that are re-defining business, marketing and plain old life – from ridesharing and mobile wallets to big data and artificial intelligence. These are really happening, however, nothing happens overnight. Every innovation and disruption takes painstaking effort, trial …

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Mobile Retail and the Future of Car Buying

Mobile Retail and the Future of Car Buying: A Warning from the Airline Industry

By Jason Cardona / Aug 2, 2017

For decades, airlines have watched their fares sell at commodity prices as consumers increasingly enjoy the expanse of online options. Settled into a routine of paying commissions to sell their own inventory to Online Travel Agencies (OTAs), airlines were generally happy to pay up as there had never been such an accessible way of reaching …

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branding and advertising in sport

Quiet, Please: How the Tradition of Wimbledon Plays Out In Brand Sponsorship

By Vanessa Horwell / Jul 18, 2017

In the 1989 sports-movie classic “Field of Dreams,” Kevin Costner builds a baseball diamond in an Iowa cornfield and magically meets the “Shoeless Joe” Jackson and the rest of the 1919 Chicago White Sox – better known as the Black Sox for fixing the World Series. The scandal symbolized the loss of innocence in sports …

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