Facebook Scandal and The Challenge for Loyalty Marketers

Fear, Loathing and Leaving Facebook: The Challenge for Loyalty Marketers

By Vanessa Horwell / Apr 3, 2018

The recent Facebook scandal and breach of trust involving Cambridge Analytica seems to have disrupted the status quo in Silicon Valley. Even before this, we’ve been seeing more Big Tech execs hauled before the media and even Congress/Parliament to answer questions about the security and commercial uses of consumer data. Mark Zuckerberg appeared on CNN …

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Beyond the Hashtag? Bell Pottinger & What Happens After PR Firms Self-Destruct

By Vanessa Horwell / Mar 20, 2018

One of the biggest challenges for any PR firm is how to create or control a story but also keep business moving forward. In other words, it’s not just about getting media coverage and people’s attention. At its best, public relations helps set the agenda for public discussion and communication with the right audiences. At …

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Alexa, What’s Next? Amazon Echo and the Future of Retail

By Jason Cardona / Dec 22, 2017

This holiday season, one gift is sure to fill many stockings: Amazon’s Echo devices, powered by Alexa, the device’s voice-activated assistant. Last year, Echo was Amazon’s best-selling product during the holidays, with sales up 9X over the previous season. This year, millions of consumers will have Alexa’s help as they search for music, light their …

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Black Friday 2017: Why Loyalty Data Is Key to Sales, Clicks and Conversions

By Vanessa Horwell / Nov 21, 2017

The Black Friday sales bonanza is upon us once again. The annual shopping pilgrimage has come at last for retailers, marketers and shoppers across the US. As always, there are the incredible deals and doorbusters for everyone – or at the very least, for those shoppers brave enough to wade through their clogged inboxes and …

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Uber and Barclay credit card

Facebook on Wheels: Why the Uber/Barclays Co-Brand Card Is Big News

By Vanessa Horwell / Aug 8, 2017

Reports of Uber partnering with Barclays on a co-brand credit card surfaced last week, making Uber the first ridesharing company with its own financial services ‘product.’ The announcement comes on the heels of Lyft closing a $600M capital raise and a $7.5B valuation as it expands aggressively to new cities across the US. Uber’s co-brand …

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B2B News

The Strong Take by ThinkInk: B2B & Tech, the Newest News That Matters

By THINKINK / Aug 4, 2017

We live in interesting times. So much of the narrative today is about innovation and disruption, huge shifts that are re-defining business, marketing and plain old life – from ridesharing and mobile wallets to big data and artificial intelligence. These are really happening, however, nothing happens overnight. Every innovation and disruption takes painstaking effort, trial …

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Mobile Retail and the Future of Car Buying

Mobile Retail and the Future of Car Buying: A Warning from the Airline Industry

By Jason Cardona / Aug 2, 2017

For decades, airlines have watched their fares sell at commodity prices as consumers increasingly enjoy the expanse of online options. Settled into a routine of paying commissions to sell their own inventory to Online Travel Agencies (OTAs), airlines were generally happy to pay up as there had never been such an accessible way of reaching …

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branding and advertising in sport

Quiet, Please: How the Tradition of Wimbledon Plays Out In Brand Sponsorship

By Vanessa Horwell / Jul 18, 2017

In the 1989 sports-movie classic “Field of Dreams,” Kevin Costner builds a baseball diamond in an Iowa cornfield and magically meets the “Shoeless Joe” Jackson and the rest of the 1919 Chicago White Sox – better known as the Black Sox for fixing the World Series. The scandal symbolized the loss of innocence in sports …

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Airline Disruption

More Turbulence for Airlines: How One Flight Ignited a Consumer Revolt

By Vanessa Horwell / Jul 17, 2017

Even though technology continues to revolutionize every aspect of our personal and commercial lives, some things are still unavoidable: death, taxes and crappy air travel.  Airline disruption? That’s unavoidable, too. Earlier this year, United Airlines faced a public relations disaster after airport police, at the carrier’s request, violently removed a passenger from an overbooked flight. The …

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Fake News

Fake News, PR & Pitching Real Stories: Protecting Clients in the ‘Post-Truth’ Era

By Vanessa Horwell / Jun 20, 2017

The rise of Donald Trump and the troubling dynamics of our rapidly changing political environment have added several new phrases to the national discourse: “Fake news” is one of them, “alternative facts” another. The latest unfortunate addition to the repertoire (this one coined by alt-right media activist Jack Posobiec) is “reality journalism”… which of course …

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Big Banks and Fintech do Battle Over Personal Financial Data

By Vanessa Horwell / Jun 2, 2017

In our ‘Internet of Things’ era, consumers and online businesses engage in a continuous, invisible exchange of data every day. As any privacy-minded Internet user understands, however, the complexities of that exchange are nearly impossible to navigate – even on a one-to-one basis, with a trusted brand – since companies’ data collection and usage policies …

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What’s Next for Women in Tech? (And Why Are We Still Having this Conversation?)

By Vanessa Horwell / May 26, 2017

If you still think there’s no such thing as bad publicity (ask our president), a quick review of Silicon Valley’s “woman problem” should set you straight. For as long as I can remember, the Bay Area has been ground zero for a wealth of systemic issues related to women’s experiences in the technology sector. The …

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