Technology and changing consumer preferences are reshaping the world of loyalty marketing – yet many stakeholders in the sector are failing to adapt their programs and strategies to garner publicity or meet the challenges of a rapidly evolving market. At ThinkInk, we keep our loyalty clients ahead of the curve.
We help many loyalty-related B2B clients deploy smart media pitches, insightful thought leadership, and custom blog content to communicate the value of their programs and solutions. The result: high-impact press coverage that drives new client/partner acquisition and program adoption.
Many kinds of technology-focused companies serving the loyalty marketing sector can benefit from partnering with ThinkInk, including:
Airline miles, “cashback” account credits, retailer discounts, gift cards, coupons, BOGOs – the list of rewards goes on and on. Yet despite the many technological advances and evolving consumer preferences, the options for redeeming your reward points within the typical loyalty program construct haven’t changed much over the last two decades. That doesn’t mean that …