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“Gearing up for the holidays: more retailers integrating mobile this year”

Sep 15, 2011

While it’s a little early for sleigh bells and cheesy holiday tunes, there is a sound of anticipation going on in the retail industry as merchants start ramping up their 2011 holiday season campaigns. But instead of relying on in-store displays and traditional holiday campaigns, many merchants this year are turning to mobile for to help boost multi-channel campaigns. They are also using the holiday season to start developing mobile databases that will perform year around –not just until December 31st.

An upcoming webinar from SoundBite called Mobilizing Retailers: Leveraging Mobile Marketing to Connect with Shoppers this Holiday Season will explore some of the challenges facing retailers this holiday season.

Part of a series of mobile education programs from SoundBite , the webinar will demonstrate the ways in which mobile marketing can be leveraged across retail campaigns and provide a practical guide on how to integrate strategies from express consent to mobile databases.  It will also provide key takeaways from national retailer Stage Stores on how these solutions can be applied to increase profits using strategic approaches to consumer communications that will grow loyalty and sales beyond 2011.

To register for Mobilizing Retailers: Leveraging Mobile Marketing to Connect with Shoppers this Holiday Season on Wednesday, September 21, 2011 at 2pm ET/11am PT, please click here.

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