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Excellence: A How-To Guide

Aug 12, 2010

Thursday, August 12, 2010
By Katie Norwood

Excellence in Internal Communications – From PRSA.org

Spanish philosopher Jose Ortega y Gasset once said, “Excellence means when a man or woman asks of himself more than others do.” A recent article from Gail Winslow-Pine looks at another view of excellence—that of Baptist Health Care System CEO Al Stubblefield. In his book, “The Baptist Health Care Journey to Excellence,” Stubblefield posits that organizations should follow four guidelines to achieve excellence. Among those guidelines? A focus on effective internal communications, an element that is key to the success of an ogranization.

The overarching message, of course, is that excellence does not happen by itself—and it certainly doesn’t happen overnight. To operate at the highest levels, companies must have dedicated and talented employees, conscientious leaders, planning and accountability, attention to detail and effective communication.

Do you believe excellence is a choice? If so, how can organizations take action to achieve excellence? We’d love to hear from you below!

Read the full article here.

About Katie Norwood
A native of Texas, Katie holds degrees from the University of Miami in public relations and art history. Her background is in PR and strategic communications and she has extensive experience with social media, as well as marketing campaigns and event planning.

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