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Daily mobile Web consumption of news, information doubles: comScore

Mar 17, 2009

A new study claims that the number of U.S. consumers using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009.

In an encouraging indication of regularity, 35 percent – 22.37 million –of the 63.2 million unique users who accessed news and information on their mobile devices undertook such activity daily in January 2009, according to market researcher comScore Inc. This is a 107 percent increase over the 10.82 million subscribers who access news and information daily on their Web-enabled handsets daily in January 2008.

“What we’re showing is a clear shift for this broad category,” said Mark Donovan, senior vice president of mobile at comScore, Seattle.

“The increase is driven, first, by widespread improvements and dissemination in technologies that have created better consumer experiences – 3G, smartphones – but also very capable high-end feature phones and, second, lots and lots of content and applications being provided by first-tier publishers and others,” he said.

Even the weekly consumption of news and information on mobile devices grew 87 percent to 19.28 million consumers in January 2009, up from 10.31 million consumers in the year-ago period.

For the Rest of the story: http://www.mobilemarketer.com/cms/news/research/2842.html

mobile-marketer

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ThinkNote:

Ok so playing sudoku on your iPhone doesn’t seem to be the only thing you clever tech kids are doing.  Yes we read up on whats going on in the world.  News on the go for those of us with crackberrys, Instincts and now Dare.  These things aren’t phones they are mobile computers.

What I’m a little surprised about is the amount of people who download maps, finally Miss South Carolina will not have to worry about Americans not being able to locate the US on a map.

We want our news now, on the go, in the car, laying out on the beach and keeping track of your stocks.  Technology keeps me tan and informed.

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