Are brands starting to see value in mobile?

Apr 10, 2009

By Christian Louca

So are brands finally starting to sit up and take notice of the mobile medium, integrating it into their marketing strategies? It seems so.

At a recent Mobile Marketing Association event in London, this was just one of the many positive things that I heard from the brand and agency speakers, including Steve Wing from Guardian News and Media, who gave us this gem.

From our experience creating, implementing and managing mobile marketing campaigns across Europe for companies including Kraft Foods, Nike, Mercedes-Benz and Coca-Cola, we are seeing an increasing trend towards the integration of mobile into brands’ overall marketing plans.

If we look at the entire marketing spectrum – print, radio, television, online and outdoor – it is clear that mobile has the ability to interweave and link with all channels, and to make traditional campaigns truly interactive and measurable.

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